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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 233.22+1.8%Nov 28 9:30 AM EST

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To: Randy Ellingson who wrote (67246)7/12/1999 12:24:00 PM
From: Eric Wells  Read Replies (1) of 164684
 
>>It remains to be seen how well retailers can keep their customers, >>but everybody and their uncle.com wants customers today, and trying >>to take them away will be game most easily lost by the newcomer...

Don't lose sight of the fact that customer switching costs on the net are much lower than they are for bricks & mortar commerce. A competitor is only one or two mouse clicks away. I don't believe anyone yet knows what impact "easy switching" will have on the ability of internet companies to retain customers.

-Eric Wells
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