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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 233.22

+1.8%

Nov 28 9:30 AM EST

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To: Randy Ellingson who wrote (67246)	7/12/1999 12:30:00 PM
From: Rob S.	Read Replies (1) of 164684

<You think advertisers won't pay up big for the premium advertising spots? They already are. Ad spending's not going to drop.> I agree that ad spending is not going to drop but will decline in growth. Ad agencies and the companies they buy for aren't dumb - they will pay for results and as the novelty of the web wears off, they will stop paying a premium just to be "seen on the exciting new media". At this point it is a trophy symbol to advertise on the net and that prestige factor is paying off for Yahoo! and others. But as the web gets past it's initial growth phase, which will last another one to two years IMO (growth rates are already in decline but are still well over 100%), advertisers will demand the same metered pay-backs that they do with traditional ad purchases. The golden days of web euphoria will subside into the routine.

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