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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 233.22

+1.8%

Nov 28 9:30 AM EST

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To: Rob S. who wrote (67254)	7/12/1999 4:21:00 PM
From: Randy Ellingson	Read Replies (2) of 164684

>>But as the web gets past it's initial growth phase, which will last another one to two years IMO (growth rates are already in decline but are still well over 100%), advertisers will demand the same metered pay-backs that they do with traditional ad purchases. The golden days of web euphoria will subside into the routine.<< How does "metered payback" work with television ads (I assume that's a traditional medium)? I can see how it does if it's a "call this #" ad, but many product ads are not measurable. William's one to comment here since he worked in the advertising side of things for ABC. Randy

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