On the Dr. Koop thread:
To: MKC (385 )
From: Eric Fader
Monday, Jul 12 1999 4:22PM ET
Reply # of 387
I thoroughly agree with both of your recent posts. There is going to be one hell of a shakeout in the online health information arena as soon as the mostly ignorant mass investing public realizes that
there are simply too many companies chasing too few advertising
dollars, with not much of any consequence distinguishing one site
from another. Sure, drkoop is a nice site, but so is webmd, and
discoveryhealth, and onhealth, and intelihealth, and....
The eventual winners in the field will be the companies that not
only come up with unique ways to attract and keep eyeballs at the
site, but can offer visitors something that they'll be willing to pay
for as well. One day, in order to survive, these static
information-providers will have to demonstrate that they have the
capability of showing a profit, and it's clear to me that advertising
revenue alone is simply not gonna do it. -Eric |
