BackWeb Announces Agreement With Ericsson... -- SAN JOSE, Calif., July 12 /PRNewswire/
Company Press Release
SOURCE: BackWeb Technologies
BackWeb Announces Agreement With Ericsson to Embed its Priority Internet
Communication Infrastructure Software Into Internet Advertiser
SAN JOSE, Calif., July 12 /PRNewswire/ -- BackWeb® Technologies (Nasdaq: BWEB - news), a leading provider of Priority Internet communication
infrastructure and applications software for the extended enterprise, today announced an agreement with Ericsson to embed its technology into Ericsson's Internet
Advertiser product. Internet Advertiser will take advantage of BackWeb's patented Polite Agent (TM) technology as well as its sophisticated attention-management
tools.
Ericsson's Internet Advertiser is a revenue-generating tool for Internet Service Providers (ISPs) who want to provide Internet access to their subscribers. Internet
Advertiser intelligently incorporates a user's submitted profile, geography and interests and distributes customized advertisements based on the information. Y-Pay,
an ISP, has signed an agreement with Ericsson to use Internet Advertiser and BackWeb.
''We believe Ericsson's Internet Advertiser, with BackWeb embedded, will help companies like Y-Pay proactively deliver multi-media rich files of any size to
customers, and will revolutionize the online advertising industry,'' said Michael L. Sheriff, founder and president of Y-Pay. ''Companies can no longer rely on banner
advertisements to reach savvy online consumers, they need to deliver information that is pertinent as well as entertaining. Ericsson's Internet Advertiser, combined
with BackWeb's sophisticated Internet communication technology, will enable Y-Pay to do that.''
''BackWeb enables companies to increase revenue through the priority delivery of time-critical and attention-grabbing advertisements that might otherwise be
ignored. With BackWeb, Ericsson's ISP clients can send targeted advertising to their customers and realize an immediate return on investment,'' said Eli Barkat,
CEO of BackWeb Technologies.
BackWeb's Priority Internet communication software enables companies to leverage the power of the Internet to drive business-critical information to customers in a
noticeable format. BackWeb's sophisticated attention-management technology, also called Flash technology, enables ISPs to customize, send and track intelligent
multi-media advertising alerts to and from a targeted audience. BackWeb's patented Polite Agent technology uses only idle bandwidth so that it ensures
network-sensitive delivery of information.
About BackWeb Technologies
BackWeb Technologies is a leading provider of Priority Internet communication infrastructure and applications software that enables companies to communicate
time-sensitive, business-critical information throughout the extended enterprise of customers, partners and employees. Corporations such as Cisco, Compaq,
Hewlett-Packard and Schlumberger Dowell have deployed BackWeb's Priority Internet communication infrastructure for managing critical changes for key
e-business and customer service applications. BackWeb Technologies is headquartered in San Jose, California, and Ramat Gan, Israel. For more information, visit
its web site at www.backweb.com or call 800-863-0100.
Statements in this news release which are not purely historical are forward-looking statements within the meaning of the U.S. Federal Securities laws, including
statements regarding adoption of Internet Advertiser by the advertising industry and any statements regarding beliefs, plans, expectations or intentions regarding the
future. Actual results could differ materially from those in such forward-looking statements. Factors that could cause actual results to differ materially include
unforeseen technological issues related to the integration of Internet Advertiser with BackWeb's technology, the development of the Internet advertising industry and
the risks and uncertainties detailed from time to time in BackWeb's periodic reports and registration statements filed with the U.S. Securities and Exchange
Commission.
NOTE: BackWeb is a registered trademark of BackWeb Technologies. Polite, Polite Agent, Polite Upstream and Polite Neighborcast are trademarks of BackWeb
Technologies. All other trademarks are the property of their respective owners.
SOURCE: BackWeb Technologies |
