July 12, 4:10 pm BackWeb Announces Agreement With Ericsson to
Embed its Priority Internet
Communication Infrastructure Software Into
Internet Advertiser
SAN JOSE, Calif., July 12 /PRNewswire/ -- BackWeb® Technologies
(Nasdaq: BWEB - news), a leading provider of Priority Internet
communication infrastructure and applications software for the extended
enterprise, today announced an agreement with Ericsson to embed its
technology into Ericsson's Internet Advertiser product. Internet Advertiser
will take advantage of BackWeb's patented Polite Agent (TM) technology as
well as its sophisticated attention-management tools.
Ericsson's Internet Advertiser is a revenue-generating tool for Internet
Service Providers (ISPs) who want to provide Internet access to their
subscribers. Internet Advertiser intelligently incorporates a user's submitted
profile, geography and interests and distributes customized advertisements
based on the information. Y-Pay, an ISP, has signed an agreement with
Ericsson to use Internet Advertiser and BackWeb.
''We believe Ericsson's Internet Advertiser, with BackWeb embedded, will
help companies like Y-Pay proactively deliver multi-media rich files of any
size to customers, and will revolutionize the online advertising industry,''
said Michael L. Sheriff, founder and president of Y-Pay. ''Companies can
no longer rely on banner advertisements to reach savvy online consumers,
they need to deliver information that is pertinent as well as entertaining.
Ericsson's Internet Advertiser, combined with BackWeb's sophisticated
Internet communication technology, will enable Y-Pay to do that.''
''BackWeb enables companies to increase revenue through the priority
delivery of time-critical and attention-grabbing advertisements that might
otherwise be ignored. With BackWeb, Ericsson's ISP clients can send
targeted advertising to their customers and realize an immediate return on
investment,'' said Eli Barkat, CEO of BackWeb Technologies.
BackWeb's Priority Internet communication software enables companies to
leverage the power of the Internet to drive business-critical information to
customers in a noticeable format. BackWeb's sophisticated
attention-management technology, also called Flash technology, enables
ISPs to customize, send and track intelligent multi-media advertising alerts to
and from a targeted audience. BackWeb's patented Polite Agent technology
uses only idle bandwidth so that it ensures network-sensitive delivery of
information.
About BackWeb Technologies
BackWeb Technologies is a leading provider of Priority Internet
communication infrastructure and applications software that enables
companies to communicate time-sensitive, business-critical information
throughout the extended enterprise of customers, partners and employees.
Corporations such as Cisco, Compaq, Hewlett-Packard and Schlumberger
Dowell have deployed BackWeb's Priority Internet communication
infrastructure for managing critical changes for key e-business and customer
service applications. BackWeb Technologies is headquartered in San Jose,
California, and Ramat Gan, Israel. For more information, visit its web site at
www.backweb.com or call 800-863-0100.
Statements in this news release which are not purely historical are
forward-looking statements within the meaning of the U.S. Federal
Securities laws, including statements regarding adoption of Internet
Advertiser by the advertising industry and any statements regarding beliefs,
plans, expectations or intentions regarding the future. Actual results could
differ materially from those in such forward-looking statements. Factors that
could cause actual results to differ materially include unforeseen
technological issues related to the integration of Internet Advertiser with
BackWeb's technology, the development of the Internet advertising industry
and the risks and uncertainties detailed from time to time in BackWeb's
periodic reports and registration statements filed with the U.S. Securities and
Exchange Commission.
NOTE: BackWeb is a registered trademark of BackWeb Technologies.
Polite, Polite Agent, Polite Upstream and Polite Neighborcast are trademarks
of BackWeb Technologies. All other trademarks are the property of their
respective owners.
SOURCE: BackWeb Technologies |
