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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 234.38

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To: Rob S. who wrote (67325)	7/12/1999 9:24:00 PM
From: Lizzie Tudor	Read Replies (2) of 164684

I've talked about this before with web ads and I'm sure nobody wants me to rehash it again.... lol, however, this weekend a friend visiting the house who I would call a net neophyte was using the yahoo TV listings to see about a pay TV movie vs. us renting one. During that time he saw an ad for a new dandruff shampoo and the next day he bought the shampoo at walgreens. He never clicked on the banner. Click-through rates are irrelevant. The fact that you can target your customer base makes web ads more effective than TV, not less I think. I do agree they need to be spiffed up a little vs. the current flashing banner display.

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