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Technology Stocks : AUTOHOME, Inc
ATHM 24.95+0.4%1:07 PM EST

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To: Michael Young who wrote (12371)7/13/1999 8:16:00 PM
From: E. Davies  Read Replies (3) of 29970
 
The worst lies are those that are deliberate half-truths. Only you know whether you are deliberate or not.

ATHM did not "transform into an E-commerce play". Long before the purchase of Excite @home intended to "drive the price towards zero" by making larger and larger revenues from advertising and e-commerce from the @home web site. If anything the purchase of Excite was an acknowledgement that @home was not pulling together enough compelling content to achieve its goal.

The trend has been clear for a long time, @Home is only doing what they must do to survive. AOL brings in a lot of revenue from advertising. Dial-up ISP's are rapidly heading towards various forms of "free" access. $40/month is simply too much for many people to pay. For @home to be a success they needed to find a way to create some impressive broadband content and earn some revenue beyond subscriber fees.

I do agree that they bought XCIT at exactly the wrong time and paid far too much. But they needed the skills excite had to offer.

@home has not "lost direction" even a tiny bit. They have always sought to be the very best in the broadband world of the future. If anything what we are suffering from the most is the choice from TCI to move slowly on its upgrades.

Eric
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