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Technology Stocks : TouchStone S/W (TSSW)

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To: MVN who wrote (2717)7/13/1999 8:23:00 PM
From: David Alan Cook   of 3627
 
PART TWO Of Letter Mailed 8 July:

FINANCIAL:

" TouchStone's recent financial recovery was assisted by the continued strong sales from Unicore and overall reduction of operating expenses as a result of the restructure. Apart from the costs associated with the acquisition, the first quarter marked a turning point with a lower than anticipated loss per share, even though only one month of Unicore sales were reflected in the income statement. As we move forward, sales will grow in North America and Europe and expenses will be closely monitored. "

EXPANDING SALES CHANNELS

" TouchStone began to aggressively take advantage of over ten years of OEM and direct sales experience provided by the acquisition of Unicore. The partnership with Digital River has enhanced our sales presence and activities over the Internet via E-commerce. Simplifying the ordering process and improving customer service and sales. We have also met with our major retailers to discuss how we can improve our retail presence and sales. Prudent spending of funds under a sound marketing plan, combined with new releases of our respected products, will help maintain and build TouchStone's competitiveness in the retail channel. "

DC
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