HAS: What do you think of Hasbro? Message Board

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Non-Tech : HAS: What do you think of Hasbro?

HAS 85.42

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Jan 14 3:59 PM EST

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To: deeno who wrote (133)	7/14/1999 4:00:00 AM
From: HungryMan	Read Replies (1) of 236

HASBRO READ Boston, July 13 (Bloomberg) -- Hasbro Inc. Chief Executive Alan Hassenfeld told financial news network CNBC that the toy company has sold ''at retail through to the consumer'' more than $165 million of ''Star Wars: Episode I - The Phantom Menace'' merchandise. Hassenfeld said this merchandise has sold more than any movie merchandise that the company shipped worldwide during a 12-month period. Hassenfeld described his company's agreement with filmmaker George Lucas as a 10-year marriage, and told CNBC ''in the first year, it's the best marriage that I've ever been in, other than the one with my wife.'' ''The Phantom Menace'' took in $371.6 million in its first seven weeks of release in the U.S. and Canada and is expected to become this year's highest-grossing movie. I LOVE THIS NEWS GUYS... Good luck! -- Hungry

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