CheckFree Holdings Corp. (CKFR), the next Dell, Intel? Message Board

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Technology Stocks : CheckFree Holdings Corp. (CKFR), the next Dell, Intel?

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To: Erik T who wrote (8013)	7/14/1999 7:42:00 AM
From: Benny Baga	Read Replies (1) of 20297

>>>I know many on the thread want Checkfree to brand their product, but I think this would be a mistake. Well you have to remember that CheckFree isn't going to "brand" all their clients, especially bank clients. Wells Fargo reps will answer the phone the same way they do today, the banks for the most part will remain unchanged. What will be branded are the Portals and maybe some brokers (Schwab is somewhat branded today)... mybills.com IMHO, For Years CheckFree has bent over backwards for the banks (making marginal profit from time to time), providing a unbranded service for Years with a high level of quality. A service so good that 9 out of the top 10 banks use CheckFree. The banks launched Integrion, and CheckFree gives them 3 million shares and provides a service nobody else can. ...Wells Fargo had excellent quality bill pay for years (no mention of CF), but as soon has they have a problem, they can't mention CheckFree's name enough. (and people wonder why CF gets no good press) ...So finally, after many, many, years of hard work with the banks, ....then banks decide to launch "The Exchange", in retaliation to CheckFree working with someone other than the banks. Well, CheckFree deserves to work with who they want and brand it if they want. They earned it and they deserve it. If the banks had their way, CheckFree would never work with anyone except the banks. CheckFree had to make the decision of whether they are in business for themselves or the banks. The Branded Portal is the answer they made. Amen brother, Benny(IMHO)

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