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Microcap & Penny Stocks : AutoTradeCenter.com (AUTC)

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To: IPOJunkie who wrote ()7/14/1999 12:25:00 PM
From: Roofman  Read Replies (1) of 94
 
PAR Analyst Announces Investment Opinion

Business Wire - July 14, 1999 12:14

PAR Analyst Reconfirms SPECULATIVE BUY recommendation for

AutoTradeCenter.com, Sets Target of $7 - $10 in 18 - 24 Months

in Quarterly Follow Up Report distributed

by Investrend Research

NEW YORK--(BUSINESS WIRE)--July 14, 1999--Public Analysis & Review (PAR), the unique professional independent analyst
program administered by the non-profit Investors Research Institute, Inc., and distributed by Investrend Research, announces that James F.
Reda, professional analyst qualified in the PAR program, published his PAR Quarterly Research coverage of AutoTradeCenter.com
(OTCBB: AUTCE) on July 14, 1999, and has reaffirmed a Speculative Buy, with a target of $7 to $10 in 18 to 24 months.

John M. Dutton, Investrend Research President, also noted that Investrend expects to distribute shortly Initial Reports on M&A West
(OTCBB:MAWI), Vasogen (OTC:VSOGF), and Virtuallender (OTCBB:VLDC), and Quarterly Update Reports on Starnet
Communications (OTCBB:SNMM), and AlphaTrade(OTCBB: EBNK).

The AutoTradeCeter.com report follows. PAR posts a downloadable report, including disclaimers which should be read before investing, on
the Investrend Research Web site at investrend.com.

Date of Update: July 14, 1999
Recommendation: SPECULATIVE BUY
Shares Outstanding: 20,385,084
Estimated Float: 9,000,000
Recent Stock Price: $ 1.97
Target Price: $7 - $10 (18 u 24 months)
Latest 12 mos. Price Range: $.90 to $4.06
Industry Sector: Auto Sales & E-Commerce
Earnings and P/E: Fiscal Period 1999A 2000 E 2001
Earnings per Share $0.01 $ 0.08 $ 0.25
Price/Earnings Ratio 197x 24.6x 7.9x

We continue to rank Company as a speculative buy (see initial report on Company dated February 4, 1999, available at
www.investrend.com).

The Company recently reported audited fiscal year results for the period ending March 31, 1999. Revenue for the first full year ending
March 31, 1999 was $97.7 Million, an increase of 209 percent over the prior start-up year. For the shortened prior year from July 10,
1997, the date of the company's inception, to March 31, 1998, revenue was $31,581,117. On an annualized basis, the percent increase in
revenue was 106 percent.

Net income for the first full year was $115,241 or $0.01 per share, an increase of 831 percent over the prior start-up year. For the
shortened prior year from July 10, 1997, the date of the company's inception, to March 31, 1998, net income was $12,384 or $0.00 per
share. On an annualized basis, the percent increase in net income was 520 percent.

AUTCE also recently announced that unaudited revenue for the three months ended June 30, 1999 was in excess of $33 million, an increase
of 57 percent over the prior year period.

AutoTradeCenter.com Inc. (OTC BB: AUTC - news) will have a temporary trading symbol of AUTCE effective July 8, 1999.

The "E" extension to the Company's trading symbol is assigned by the NASD for monitoring the Company's progress in fulfilling the
compliance with the new OTCBB eligibility rule.

As previously reported, the Company took positive steps toward complying with the new rules in filing its S-1 Registration with the
Securities and Exchange Commission on May 17, 1999. Comments have been received from the SEC and the Company is responding
positively to these comments through an amendment to be filed with the SEC during the week of July 12, 1999.

AutoTradeCenter.com is a leading Internet-based "business-to-business" automotive wholesale and re-marketing company. Through its web
site, www.autotradecenter.com, the Company markets its service to its national dealer base, to automotive lease and rental companies, and
to banks and financial institutions across the U.S. who can use the site's many features for more efficient buying, selling and trading. The site
also is designed to provide large dealership groups a virtual private network internal inventory service through controlled security access.

James F. Reda, Analyst, is a member of the New York Society of Security Analysts, has over 15 years of financial analysis experience for
public and private companies, including valuations, mergers and acquisition, and tax matters. Mr. Reda is a Level III CFA candidate. He has
a BS degree from Columbia University and an MS in management from the Sloan School of Management, MIT. His firm, The Reda Group,
is located in Marietta, GA. Email: jamesfreda@mindspring.com.

For Further Information:

AutoTradeCenter.com, Inc. 8135 E. Butherus, Suite 3, Scottsdale, AZ 85280, Phone: 602-951-8040 Website: www.autotradecenter.com.

Investors Research Institute, Inc., P.O. 750471, Forest Hills, NY 11375-0471, Phone 212-484-4747, Fax 718-523-2137. Email:
iri@investorsresearch.org / www.investorsresearch.org

Investor Relations: M&A West, Inc., Gerry Richards, Phone: 650-588-2678, Fax: 650-827-9508, Email: scott@mawest.com Web site:
www.mawest.com.

Investrend Research, Inc. John M. Dutton, President. 801 S. Figueroa, Suite 1400, Los Angeles, CA 90017 Phone: 213-630-4401, Email
jmdutton@ix.netcom.com. Research Home Page: www.investrend.com

Public Analysis & Review (PAR) is a program of the Investors Research Institute, Inc. (IRI), a non-profit membership organization for
individual investors and others advocating higher standards of "accessibility", "scrutiny" and "disclosure" for public companies. Continuing
quarterly coverage by an independent analyst is a requirement to meet the "scrutiny" requirements for the elite "Seal of Best Practices in
Investor Relations" standard described on the organization's website at investorsresearch.org. If a company has no independent
analyst following, this requirement may be satisfied by enrollment in PAR or any similar program. Anyone, including a company, may enroll a
company for coverage. PAR reports are performed on behalf of the members of the Institute, and are not a service to any company. PAR
analysts are responsible only to the public, and are qualified and assigned solely by the Institute, separate from the fiduciary entity, which is
IRI, Inc. (IRIK), a public company in registration and financial administrator for the non-profit Institute. PAR analysts are paid in advance to
eliminate pecuniary interests and insure independence. PAR annual enrollment fees are presently $15,000 but increase to $17,500 on August
1, 1999.

CONTACT: AutoTradeCenter.com, Inc.
602/951-8040
Website: www.autotradecenter.com
or
Investors Research Institute, Inc.
Phone 212-484-4747, Fax 718-523-2137
Email: iri@investorsresearch.org
Website: www.investorsresearch.org
or
Investor Relations:
M&A West, Inc.,
Gerry Richards
Phone: 650-588-2678, Fax: 650-827-9508
Email: scott@mawest.com
Website: www.mawest.com.
or
Investrend Research, Inc.
John M. Dutton, President
Phone: 213-630-4401
Email: jmdutton@ix.netcom.com.
Website: www.investrend.com
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