E*Trade (NYSE:ET) Message Board

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Non-Tech : E*Trade (NYSE:ET)

ET 16.40

+1.2%

3:59 PM EST

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To: WhySoSoon who wrote (7577)	7/14/1999 2:22:00 PM
From: ecommerceman	Read Replies (1) of 13953

IW--I agree. Cotsakos is a huge risk-taker, but then again so am I, as I only have two stocks in my portfolio (EGRP and WAVE--Wave Systems). I was worried last year when Cotsakos spent $100 million on ETrade's technology--essentially trying to make ETrade more than a broker, but a financial destination and portal. A lot of critics thought it was crazy, but now it clearly has been established to be brilliant--ETrade gets more than double the hits that Schwab and whatever outfit is in 3rd place receive, COMBINED! There's a reason why ETrade easily outdistances its rivals in terms of brand awareness, and that's because of Cotsakos swashbuckling approach. If the internet pie were not expanding so quickly, his strategy would be dead-wrong. As it is, however, what we're seeing is a modern-day equivalent of the Oklahoma Land Rush, and we've got the fastest wagon...

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