Lamaze Publishing Company To Be Acquired by iVillage, Inc.
CRYO-CELL Exclusive Contract With Lamaze To Remain In Effect
July 14, 1999 02:16 PM
CLEARWATER, Fla., July 14 /PRNewswire/ -- Daniel D. Richard, Chairman and Chief Executive Officer of CRYO-CELL International, Inc. CCEL , today announced that CRYO-CELL has been informed that Lamaze Publishing Company will be acquired by iVillage, a leading online women's network. CRYO-CELL has been the exclusive cord blood sponsor of the Lamaze "You and Your Baby" tutorial videotape for the past several years which is used by 12,000 childbirth educators with a reported viewing audience of 1.8 million expectant parents. CRYO-CELL has the exclusive first rights for renewal each year with Lamaze. At present, people accessing the Lamaze Publishing Web site are linked to the CRYO-CELL Web site at www.cryo-cell.com .
Mr. Richard stated that CRYO-CELL had recently announced an expansive Internet marketing program. "We believe that this acquisition could open the doors with another prominent Internet company to help CRYO-CELL heighten the awareness of expectant parents as to the alternative of preserving their newborn's cord blood stem cells rather than having them discarded at birth."
CRYO-CELL's program with Lamaze has been multi-faceted. In addition to the tutorial tape, CRYO-CELL has run full-page ads in each issue of the Lamaze "Parent" magazine and a Spanish-translated ad in "Lamaze para Padres" magazine.
CRYO-CELL is a publicly traded company. Its common stock trades on The Nasdaq Stock Market(R) under the symbol CCEL.
Forward-Looking Statement
Statements wherein the terms "believes," "intends," or "expects," as used, are intended to reflect "forward-looking statements" of the Company. The information contained herein is subject to various risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated in such forward-looking statements or paragraphs. Readers should carefully review the risk factors described in other documents the Company files from time to time with the Securities and Exchange Commission, including the most recent Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and any Current Reports on Form 8-K filed by the Company.
SOURCE CRYO-CELL International, Inc.
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