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Non-Tech : E*Trade (NYSE:ET)
ET 16.34+0.9%9:44 AM EST
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To: WhySoSoon who wrote (7579)7/14/1999 4:48:00 PM
From: Srinivasan Balasubramanian  Read Replies (2) of 13953
 
the only problem is with the increasing float
after the recent splits and in the future by the
TBFC acq., EGRP needs some strong institutional
money who can see and understand the vision of the
management. Having bought in at around 42, this is
probably one of the few stocks I don't mind sitting
on a paper loss. also a minor irritant to being a
financial portal, is the name E*Trade is kind of
tied in with on-line trading and it is difficult for
everyone to visualise the brand for anything else.
In my opinion, they need to develop an alternative
brand like E*Finance and make everything else part of
it.

E*Finance ====> E*Trade , E*Bank, E*Loan (partner),...

With their cash muscle, and street savvy approach, they
can develop more than one brand..
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