CMTR-CHEMTRAK FDA OK Message Board

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Biotech / Medical : CMTR-CHEMTRAK FDA OK

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To: Art Baer who wrote (529)	3/24/1997 2:07:00 AM
From: William Presti	of 1172

Wow! 8-10 million to promote AWARE? I can't imagine that they are going to burn their cash reserves on this so...my interpretation is that they expect really decent revenue from their H. Pylori test. I can't help but recall one of the people in their marketing department refering to the H. Pylori test as their "gold star". Hope so. I don't correspond with this person any more since, according to Mr. Covell, only company officers may correspond with the general public about company developments. Also, when I first saw Cholestrak in the pharmacy at our local food store the stock was limited to only 1 or 2 kits at a time. Then after a few months they bumped it up to 3. Last week they put out 4 of them. Now, these are just drops in the bucket, but what it tells me is that the retailers were extremely conservative when ordering Cholestrak and are adjusting their orders/stock to reflect the slow increase in sales. From what I had been told last year, CMTR believed that the conservative orders resulted from retailers' concern about getting stuck with an oversupply as they did when J&J was pushing the product. Bill

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