SportsStar Marketing to Change Name in Reflection of New Corporate Identity
DENVER, July 12 /PRNewswire/ -- SportsStar Marketing (OTC Bulletin Board: SSMK), announced today that effective immediately, their corporate name will change to College Bound Student Alliance, Inc. SportsStar has also received the new ticker symbol (GRAD) which it will begin trading under on the 13th of July.
This move serves to better reflect the new corporate directions following the recent acquisitions of College Bound Student-Athletes, Inc. as well as its former acquisitions NCRA and Blue Chip Illustrated. Kevin Gemas, President of SportsStar now College Bound stated, "We have undertaken a huge goal of educating Americas youth through the private enterprise system. Through the new corporate structure we will service not only athletes but also academic, fine arts including music and drama, and other types of specialty scholarships. Our goal is to better equip our college bound youth for the economic rigors of college and university expenses. Through our programs, students will be able to apply for grants, scholarships and tuition waivers as well as receiving training and guidance in test preparation, college planning and financial planning."
Through a special meeting of the board of directors of SportsStar on July 7, 1999 the board unanimously approved the symbol change and the progression to the name change pending compliance with all applicable state, federal and Securities law.
To better serve the needs of their student clients, College Bound is now implementing its consolidation strategy to bring all the current websites and fee structures into one site for better access and information flow. The current websites may be found at www.ncrasports.com, www.ssmk.com and www.cbsa.com.
A major marketing plan will begin implementation within the next few weeks with the assistance of Mr. Jeff Tripician who recently joined the advisory board. Mr. Tripician's expertise in the field of corporate sponsorship and high profile individual support will be put to use as College Bound begins to recruit new clients on-line and from the state sponsored college entrance programs.
College Bound Student Alliance, Inc., specializes in assisting high school students in entering college and university through programs to locate funding, prepare for college entry exams, plan financially and academically as well as after placement help in locating on campus help. College Bound has located over $170 million dollars in college placements over the last 5 years. College Bound is the leader in the $58 billion/year financial aid industry its reputation having been built from reliability and credibility in the industry.
Except for the historical information presented herein, the matters set forth in this press release are forward looking statements within the meaning of the "safe-harbor" provision of the Private Securities Litigation reform Act of 1995. These forward looking statements are subject to risks and uncertainties that may cause actual results to differ materially. These risks are detailed in the Company's period reports filed with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The Company disclaims any intent or obligation to update these forward-looking statements.
SOURCE SportsStar Marketing
CO: SportsStar Marketing; College Bound Student Alliance, Inc.
ST: Colorado
IN: EDU
SU:
07/12/99 17:30 EDT prnewswire.com
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