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Technology Stocks : Who audits AOL's membership numbers?
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To: Art Stone who wrote ()3/24/1997 7:35:00 AM
From: Zoltan!   of 65
 
Good article. What are your thoughts on this:

CNET.TV carried a brief this weekend that AOL is gearing up for big push to add
2,000,000 members, even though Case concedes that AOL service is not fixed.

Add it up department:

1) headCase admits service fix has NOT been made and

2) the attorneys-general agreements and class actions are still extant and

3) AOL suddenly refuses to release figures needed to derive churn and

4) newly planned push for 2,000,000 more AOLamers

Equals department:

AOL churn is up BIG TIME and AOL actually has about 6,000,000 members, or will
by the time the marketing blitz commences. (Remember AT&T and CSi and others
have been reporting record signups from former lamers - guess this confirms it).

Regards

BTW, last time we looked AOL spent about $350+ for each net sunscriber gain. I
thought they'd be approaching $500, but with no net gains and actual losses in
membership costs would be infinitive ....
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