Web audience growing
Web portals, search engines' growth comes in flat
By Steve Gelsi, CBS MarketWatch
Last Update: 2:50 PM ET Jul 14, 1999
Also: NewsWatch
NEW YORK (CBSMW) -- Audience size flattened for Web portals and
search engines in June, but the number of people visiting the top 10 Web
sites saw steady gains, Nielsen NetRatings said Wednesday.
Nielsen Media Research's (NMR: news, msgs)
NetRatings unit said 1 percent more Web surfers
visited the top 10 addresses in June than in May.
Overall usage
The number of people in U.S. households who
went online increased by 3.2 percent; overall, the
number grew 4.3 percent when office workers and
other surfers signed on.
Nielsen/NetRatings said the size of the home
Internet audience was about 105.3 million in June,
vs.101 million in May and 95.8 million in April.
Portals and search engines experienced
zero-percent growth from May to June. But June
education sites grew by 5.9 percent, e-commerce
increased by 2.8 percent and finance sites rose 1
percent.
Sites that showed the largest increases in unique visitors from May to June
include: Major League Baseball, Buy.com, EToys, NetRevolution,
Drugstore.com and Columbia House.
Ads
A banner ad for Micro Warehouse's Palm Pilot V from 3Com (COMS:
news, msgs) drew the highest response with a 16.4 percent click rate.
Egghead.com's (EGGS: news, msgs) banner, which had the highest
click-through rate for May, was 15 percent.
The top 10 Web sites were those of AOL (AOL: news, msgs); Yahoo
(YHOO: news, msgs); MSN, operated by Microsoft (MSFT: news,
msgs); Lycos (LCOS: news, msgs), the Go Network, operated by
Infoseek (SEEK: news, msgs) and Disney (DIS: news, msgs); Excite,
now under the ExciteAtHome umbrella; Microsoft.com; Time Warner
(TWX: news, msgs); and AltaVista, bought along with Digital Equipment
by Compaq (CPQ: news, msgs) and Amazon.com.
The top Web advertisers were Microsoft, Amazon (AMZN: news, msgs),
CDNow (CDNW: news, msgs), Trust-e, LinkExchange, America Online,
Gifts, Ad Council, First USA and Morgan Stanley Dean Witter's (MWD:
news, msgs) Discover Brokerage.
Steve Gelsi is a reporter for CBS MarketWatch.
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