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Technology Stocks : MySoftware (MYSW)

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To: DOUG H who wrote (124)7/15/1999 8:56:00 AM
From: Roy F  Read Replies (2) of 139
 
Beyond.com Chosen by MySoftware to Run Co-Branded Online Software Store for Small Businesses

July 15, 1999 08:01 AM
SUNNYVALE, Calif.--(BUSINESS WIRE)--July 15, 1999--

New Store Allows Customers to Digitally Download Software Directly From mysoftware.com

Internet software superstore Beyond.com(TM) BYND today announced the launch of a co-branded online software store for MySoftware Company(TM) MYSW , a leader in Internet direct marketing services and software for small businesses and a Top 75 software publisher according to the 1999 Soft-letter 100. Along with designing and building the store, Beyond.com is also offering MySoftware a full range of e-commerce solutions including marketing and merchandising support, reporting and transaction processing, physical and electronic order fulfillment as well as customer support.

"By developing our new online store, Beyond.com is providing MySoftware a profitable channel to extend our reach. Our more than one million small business customers can now download our award-winning software directly to their desktops," said Kathy Englar, director of direct marketing and e-commerce at MySoftware Company. "Beyond.com offers a complete, full-service solution that ultimately enables our customers to instantly access our complete suite of direct marketing tools and complementary Internet services to help them profitably grow their business."

Beyond.com, a leading Internet software reseller, is currently the most heavily trafficked computer products website according to Media Metrix. Media Metrix, Inc. utilizes a suite of patented software meters to measure actual Internet audience usage behavior. Beyond.com uses its online sales expertise to help software publishers and OEMs grow their e-commerce sales. The company is currently fulfilling online orders for four of the top eight software publishers, including Autodesk Inc., Microsoft Corp., Network Associates Inc. and Symantec Corp., as well as several major OEMs including Compaq Computer Corp. and 3Com Corp.

"As one of the most experienced and successful online software resellers, Beyond.com has unique core competencies that make us a leader in creating and operating online stores, like the new MySoftware online store," said Jim Lussier, vice-president and general manager of the Direct E-commerce Solutions Division at Beyond.com. "These include reliable and scalable systems, excellent user interface, the ability to support physical and digital products and first class customer support."

About Beyond.com

Beyond.com sells commercial, off-the-shelf software to the government, enterprise, corporate and consumer markets, offering its customers a better place to buy software. Visitors to the company's online store beyond.com enjoy a comprehensive selection of software backed by customer service and competitive pricing. Beyond.com offers more than 1.6 million software and other digital products, including software stock-keeping units (SKUs) for online purchase from such major publishers as Adobe Systems Inc., IBM/Lotus Corp., Microsoft Corp., Sun Microsystems Inc. and Symantec Corp; hardware; computing devices; and digital images in different file formats, including jpeg, gif and mpf through a strategic marketing alliance with IMSI. The company has established strategic marketing alliances with America Online Inc., Excite@Home, CNET Inc., Compaq Computer Corp., Microsoft Corp., XOOM.com Inc., Yahoo! Inc. and ZDNet. Beyond.com also offers software publishers, hardware manufacturers and systems OEMs e-commerce solutions including publishers transaction processing, physical and electronic order fulfillment, customer support, site design consultation, marketing support and reporting. The company has applied for federal registration of the marks BEYOND.COM and BEYOND DOT COM. Beyond.com Corporation trades on the Nasdaq National Market under the symbol ("BYND"). More information on the company can be found in the company's filings with the Securities and Exchange Commission ("SEC").



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