(BSNS WIRE) Bidhit to Launch Radio Cross-Promotion in Seattle, Community
Bidhit to Launch Radio Cross-Promotion in Seattle, Community-Oriented
Initiative Will Build Awareness of Online Auction Site
Business Editors
BOTHELL, Wash.--(BUSINESS WIRE)--July 15, 1999--BIDHIT.COM Inc
(OTC BB:BHIT) Bidhit.com Inc. (OTC BB:BHIT), a growing online auction
company, today announced the details of a radio cross promotion it
will launch in Seattle next month.
Bidhit has partnered with Seattle's No. 1 adult radio station,
KBSG and Pearle Vision Centers in a community-oriented initiative
aimed at parents and families. The promotion entitled "97 Ways to
Praise Your Child" will build awareness of supportive parenting skills
in the community. Participants will have the chance to win one grand
prize, a new top of the line computer system, complete with children's
educational software and accessories. Additionally, there will be two
2nd place prizes of a full MIDI Keyboard complete with Learning piano
software and nine 3rd place prizes of children's software, compliments
of Bidhit.com. Individuals wishing to enter the contest can do so at
any participating Pearle Vision Center in the greater Seattle area.
This initiative is consistent with Bidhit's strategic objectives
of increasing brand awareness and community involvement to build its
online customer base. The company intends to develop additional
community and charitable marketing initiatives as part of its
strategic marketing mix.
"We're position in our community by supporting worthwhile
family-oriented initiatives such as this," said Timothy Black,
President and CEO of Bidhit.com. "This promotion will work in concert
with our previously stated marketing strategies to add equity to the
Bidhit.com brand name."
The promotion will be launched August 2nd and continue for
4 weeks through to August 31st. Significant radio air time has been
dedicated to support the promotion including over 150 sixty-second
ads, numerous live announcements and 3 remote broadcasts.
KBSG is one of Seattle's top FM broadcasters. The station has
consistently been rated Seattle's No. 1 or No. 2 radio station in the
adult 25-54 demographic and currently boasts a weekly audience of
400,000 listeners.
About Bidhit.com
Bidhit.com is a fully developed, profitable, real time online
auction company with a customer database of over 100,000 registered
users. The company is focused on providing quality brand name consumer
goods to distinct and growing customer segments. Bidhit.com has
achieved rapid growth by building a solid operational infrastructure
and is now leveraging this success to become one of the leading online
auction brands on the Internet.
About the Online Auction Segment
According to Forrester Research, 52 percent of online business is
expected to be transacted via auctions by 2002, (Reported in Business
2.0, June 1999). The success of online auction sites such as eBay,Inc.
(Nasdaq:EBAY), uBid,Inc. (Nasdaq:UBID), Onsale Inc. (Nasdaq:ONSL) and
Bid.Com International (Nasdaq:BIDS), has been well documented. Bidhit
will be focused on growing its online auction presence in attracting
and sharing the enormou |
