thanks for the head's up on PETM; registered at their website and now getting an absolutely free dog tag for my g.retreiver, Greely.
I guess it is the de facto leader on-line for all manner of pet supplies; have used their catalog division, R.C. Steele, for years because their prices are extreme vis a vis brick/mortar, to say the least, even with shipping. Made a price comparison: catalog v. web= same ( within pennies ).
But, imo, its just a matter of months/a year before AMZN, Wal-Mart, Ralston Purina,_ _ _ _ _ ( you fill in the blanks ) gets into this business and dwarfs thisendeavor either by built-in eyeballs ( AMZN ) or by pricing power ( Wal-Mart ) or by just going direct ( Ralston ) and then again, maybe not. Whaddya think?
But more interested if you've given any more thoughts to INIT. It seems so reminiscent of EXDS ( with a dash of VRIO )...I look at it simply from the point of view that there is enough business ( if
Forrester, Jupiter, et.al are to be believed ) to go around that INIT, positioning itself right now, has a solid chance of snatching that 50% within a year.
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