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Technology Stocks : America On-Line: will it survive ...?

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To: Eric Jorgenson who wrote (2552)3/24/1997 3:25:00 PM
From: John Howell   of 13594
 
Eric,

You're correct (IMO) in stating that revenue from alternative sources isn't directly tied to infrastructure. But in that area AOL has many disadvantages.

1. The ad and sales revenue numbers that are used for AOL projections are inflated.

2. The rate that can be charged for Internet ads (price per pair of eyeballs hitting the ad) is dropping.

3. It's going to be hard to attract advertisers to a medium where potential customers get "busy" signals. You mentioned that you use a redialer and never have to wait more than two minutes. Why are you willing to wait at all? I get ISDN bandwidth at $19.95 a month and I don't have to wait 5 seconds, much less 2 minutes. As a trader, those types of delays would cost me big dollars. As an advertiser, would I be willing to make a customer wait 2 minutes to access my site? I won't have to worry because that customer will already be gone. If AOL wants to grow to 10 million they will need 1 MILLION modems. That's a tripling of the 350,000 number that they haven't even hit yet.

The big problem (for those long AOL)is whether or not you can put any stock whatsoever in the projections and operating numbers from Dulles. So far their track record is abyssmal. Every quarter they miss their numbers by a mile, and every quarter brings announcements of new business models and revenue sources that will put them in the black. Bullshit. The current quarter will be more of the same. Expect to see downward revisions in earnings estimates and soon thereafter an announcement that AOL has hired another "name" or is rolling out another potential "revenue source".

Just my opinion.
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