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Technology Stocks : CustomTracks Corporation (CUST)

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To: Tom Hua who wrote (1503)7/16/1999 3:51:00 PM
From: J.Y. Wang  Read Replies (1) of 2514
 
Let me get this straight: CUST has no sales force, has no cogent marketing plan, pays outside contractors to write the software, has no customers, has no viable product yet, is in a fairly crowded market, etc. etc. etc.

What is CUST's core competency? What does CUST do sustainably better than its competitors? Software? It outsourced it -- you can't outsource your core competency. Marketing? Ummm...right.

CUST has one core competency: PR and pumping their stock price. That's the danger for us short-sellers. In a sane market, companies like this are strewn in the gutters with the homeless and the drunkards; In this market, companies whose core competency is PR often put the short-sellers in the gutters.

I'm short this POS. The press releases will only go so far. The fact that the NASDAQ has been hitting record after record after record recently has also helped saved CUST's ass. A rising tide raises all ships, even if they are made of turd. Geez... I wonder what will happen to CUST when the PR runs out and the NASDAQ corrects?
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