Takeda Wins U.S. FDA Approval for Actos Diabetes Pill (Update3) 
       Bloomberg News      July 16, 1999, 10:11 a.m. ET 
       Takeda Wins U.S. FDA Approval for Actos Diabetes Pill (Update3)
       (Adds analyst comment, details on drug label, U.S. share      activity.)
       Tokyo, July 16 (Bloomberg) -- Takeda Chemical Industries      Ltd.'s Actos diabetes pill won approval of the U.S. Food and Drug      Administration, setting up a battle between Actos and SmithKline      Beecham Plc's Avandia for a market worth billions of dollars.
       Actos and Avandia each are expected to generate more than $1      billion in peak annual sales, leapfrogging Warner-Lambert Co.'s      Rezulin, which has been linked to more than 30 deaths and been      dogged by FDA warnings about liver problems.
       Doctors and analysts say both Actos and Avandia appear to      lack Rezulin's dangerous side effects, though analysts expect      Actos's easier dosing regimen and broader approval will give it      an edge in the growing market for adult onset, or Type II,      diabetes. Analysts expect that market to grow to $5 billion a      year.
       ''It gives an advantage to Actos, but I think there is a      enough market that they both can become big drugs,'' said Mehta      Partners analyst Sergio Traversa, who said he expects both drugs      to be multibillion dollar sellers. ''There is room for Avandia,      too.''
       Actos, which likely will go on sale early next month, and      Avandia, which went on sale in June, are from the same class of      drugs and are licensed for use alone or with Bristol-Myers Squibb      Co.'s Glucophage, the world's best selling non-insulin diabetes      drug.
       Chemically Similar
       Though chemically similar, Actos may have advantages over      Avandia in a few areas. Actos doesn't appear to raise cholesterol      level, as Avandia seem to do, and Actos is a true once-a-day      pill, while Avandia may need to be taken twice a day.
       In addition, Actos has been approved for use alone, with      Glucophage, with insulin and with widely used sulfonylurea drugs,      including Pfizer Inc.'s Glucotrol and Diabinese, and Pharmacia &      Upjohn Inc.'s Micronase and Orinase. Avandia lacks the insulin      and sulfonylurea uses.
       ''It's a big positive factor for Takeda that Actos can be      used with sulfonylurea drugs,'' said Kazuhisa Sugita, a senior      analyst at ABN Amro Securities (Japan) Ltd., who rates Takeda      ''outperform.''
       SmithKline, which announced the approval of Avandia May 25,      placed its drug on pharmacy shelves within weeks to secure a      headstart against Actos. Already Avandia is eating into Rezulin      prescriptions, which generated $748 million in 1998 sales.
       Traversa said he expects that the availability of both Actos      and Avandia will severely limit Rezulin sales, though he said it      was unlikely that the drug's decline would be sudden.
       ''I think it will be a stable decline,'' he said, adding      that doctors won't necessarily move successful Rezulin patients      to another drug.
       Takeda will co-market its drug with Eli Lilly & Co., which      is credited with pioneering the development of insulin in the      1920s. SmithKline has paired with Bristol-Myers to sell Avandia.
       The value of the U.S. market for all diabetes drugs was      about $2 billion in 1998, said Shinji Honda, a Takeda spokesman.
       Actos users will have to take liver tests every two months      in the first year, a caution prompted by the chemical similarity      of Actos and Avandia to Rezulin.
       Takeda shares declined 150 yen to 6,040 in trading on the      Tokyo exchange. Lilly shares rose 5/16 to 77 3/8 in early U.S.      trading. SmithKline's American depositary receipts rose 3/4 to 65      1/8.    |