About.com Announces Agreement with Broadcast.com to Host All-Talk
Internet Radio Show
Business Wire - July 14, 1999 10:58
NEW YORK--(BUSINESS WIRE)--July 14, 1999--About.com, Inc. (Nasdaq: BOUT) announced today it has signed a
business services agreement with broadcast.com (Nasdaq: BCST) to provide Internet broadcasting services for the company's
all-talk Internet radio program "Talking About This Week." Under the agreement, broadcast.com is hosting About.com's live and
on-demand streaming audio programming, which showcases About.com's network of more than 650 expert human Guides. The
show is available live every Thursday from 3:00 to 4:00 pm (ET) and can be accessed at
(www.broadcast.com/shows/aboutcom/radioshow), as well as the Talk Radio icon on the About.com homepage. All shows will
be archived and made available on demand on broadcast.com.
"The growing interest in net radio and new formats for existing content, make this the right time to introduce talk radio-style
programming," stated Scott Kurnit, Chairman and CEO of About.com. "With our network of subject specialist guides and
broadcast.com's distribution, we believe we are well-positioned to take our content to an exciting new format."
About.com (NASDAQ: BOUT) is a leading Internet media company that provides a branded network of 18 channels and more
than 650 topic-specific sites led by expert human Guides. Each GuideSite provides a comprehensive experience on a particular
area of interest and includes a filtered directory, original content, as well as community features that include chat, discussion
forums, newsletters and event calendars. In fact, About.com members have been shown to have a higher propensity to make
purchases online than visitors to the leading navigation and community sites, as surveyed by @Plan's Winter '99 release.
About.com is the 4th largest news, information and entertainment site on the Web, as ranked by Media Metrix.
CONTACT: Trylon Communications, for About.com
Jeffrey Rosenberg, 212/725-2295
jeffro@tryloncommunications.com
or
About.com
Lee Foley, 212/849-2191
lee@about.com |
