The New Iomega '2000' Discussion Group Message Board

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Non-Tech : The New Iomega '2000' Discussion Group

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To: Reseller who wrote (1787)	7/18/1999 11:51:00 AM
From: Jim Munroe	Read Replies (2) of 5023

A thread on the AOL board made an important point about the inherent difference between flash memory and !CLIK. Flash memory is a transfer device--when the device is full you have to transfer it to another device. !CLIK, on the other hand, can operate as a storage device. You can keep the information for as long as you want on !CLIK disks, replacing the full disk with an empty and inexpensive new disk. Iomega should be making this distinction very clear in their commercials and ads. They could feature, for example, a vacation trip where the Mr. Jones has filled his flash memory and cannot take more pictures while Mr.Smith reaches into his pocket for another !CLIK disk. The consumer can relate to carrying several roles of film on a trip and may not recognize that there is no counterpart for a digital camera based on flash memory

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