Japan's PC Sales Remain Brisk in Third Week of June
July 19, 1999 (TOKYO) -- Sales of personal computers in Japan were brisk at large retailers in the third week of June (June 21-27), recording double-digit growth in both units and value as compared with the previous week.
According to GfK Japan Ltd., an information service company, PC sales in Japan during the third week of June at about 2,000 electronic appliance retailers rose by 14.3 percent in units and 12.0 percent in value from the previous week. And compared with the same week a year ago (June 22-28, 1998), such sales increased 87.9 percent in units and 84.6 percent in value.
The average PC sales price dropped by 4,514 yen to 219,782 yen, from a week earlier. (120.63 yen = US$1)
The average sales price of desktop/tower type PCs plunged 6,518 yen from the previous week. Although prices of desktop/tower type products remained stable, the average sales price fell sharply. The reason is that high-end products such as LCD models and 17-in. CRT models are out of stock due to production shortages.
As for notebook PCs, the average price dropped by 2,649 yen in the week.
GfK Japan collects POS data from 55 IT-related retail sales companies centering on high-volume stores specializing in home electric appliances. It covers about 3,200 stores (as of April 1998) spanning Japan.
GfK Japan cooperates with Nikkei Market Access to provide weekly reports of PC sales in volume and value.
The sales data has been based on the same 41 companies (with about 2,000 stores) since April 1996.
The number of PCs sold at the 2,000 stores is estimated to comprise about 10 percent of gross domestic shipments, and when limiting the sales to retail sales channel, the share comes to about 25 percent of such shipments.
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