GURUMAN,
TEK comes from a background of providing "behind-the-scenes"
technology, so there was never a strong need to become a
house-hold name at the consumer or even the corporate level.
Major customers were always electronics companies and TV studios,
both of whom have been very aware of the company for decades now.
All this changes as TEK becomes a stronger player in markets
such as color printing, network displays and video conferencing.
Considering the company's background, I think they are doing
an O.K. job of "getting the word out" within a reasonable budget.
If you look at a TV Broadcast journal, you will see Tektronix ads.
If you look at computer magazines, you will see Tektronix printer
ads.
To answer your last quesiton, NO. But if they increase their
advertising/marketing resources, what kind of impact would that
really have on the bottom line? I think they are still working
this problem out, as they continue to expand their markets.
Jay
Jay
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