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Technology Stocks : Totally Hip Software Inc. (THW) - Just the Facts

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To: Ross who wrote (599)7/19/1999 9:17:00 AM
From: alan holman  Read Replies (1) of 704
 
Totally Hip Announces LiveStage Professional QuickTime Authoring Environment for
MacWorld NY

Professional Feature Set Unleashes the Full Interactive Power of Apple's
Industry Standard QuickTime Media Layer Technology

Alberta Stock Exchange: THW

VANCOUVER, July 19 /CNW/ - Totally Hip Software Inc. a leading producer
of rich media tools announced today that it will be demonstrating its soon to
be released LiveStage Professional 2.0 QuickTime Authoring Environment at
MacWorld in New York from July 21-23, 1999.
''Totally Hip Software has taken multimedia creation to the next level
with LiveStage Professional. Up until now, there was no way to take advantage
of many of QuickTime's powerful interactive capabilities. LiveStage
Professional brings these features to the masses and even includes full
AppleScript support. I have no doubt that this new program will quickly become
the new standard for creating interactive multimedia content for the web.
Kudos to Totally Hip and crew.'' Said Greg Gilman, Webmaster at Apple
Computers and Manager, Apple on AOL.
''In two months an incredible amount of QuickTime 4 functionality has
been developed into LiveStage Professional's new feature rich timeline
interface,'' said Randall H. McCallum, founder and ICEO of Totally Hip.
''Besides full AppleScript support for powerful script automation, and the
1,000 or so other new features, our engineers have made it possible for the
100,000 plus Macromedia Flash developers to easily incorporate Flash .swf
files into a QuickTime movie project and enhance them with further
functionality using QScripts. The result is the best of Flash and interactive
QuickTime content for speedy internet delivery with Apple's cross-platform
industry standard QuickTime 4 plug-in player.''
''The award-winning LiveStage 1.0 Standard Edition was an un-matched
feature rich tool for creating and delivering interactive wired sprite
content. LiveStage Professional was redesigned as a comprehensive media
creation and integration environment for professional developers to take
advantage of much of QuickTime's interactive capabilities. It allows users to
apply interactivity with special effects and professional tweening to all the
media types supported by QuickTime in addition to the enhanced wired sprite
capability.'' said Chief Operating Officer, David B. Dicaire.
LiveStage Professional is the only complete cross-platform QuickTime 4
authoring environment for producing interactive rich media QuickTime movies
for the Internet.
The incredible power and flexibility in creating interactive media with
LiveStage Professional is made available through the ability to:

- Work with all QuickTime 4 media and track types such as Sprite,
Instrument, Effect, Tween, Modifier, Picture, Text, Flash, Video, QT
3D, QT VR, Sound, MP3 audio, MIDI and JPEG tracks in a powerful and
flexible drag and drop timeline interface. This allows users to easily
create interactive rich media using every kind of media content
conceivable.
- Import Macromedia Flash(TM) files into a project and enhance their
functionality with QScripts within a QuickTime movie. This allows
developers to utilize existing Flash content and create vector-based
content in Flash for inclusion with other media types for playback via
QuickTime movies with the industry standard QuickTime plug-in player.
- Control and modify tracks via LiveStage's powerful QScript scripting
language to create unlimited interactivity. Developers can unleash
their creative talents based on the incredible power available to
control content such as video, picture tracks, sounds, special effects
and motion or movements with tracks.
- Control every aspect of authoring with AppleScript(TM) support,
allowing users to automate and control repetitive scripting tasks. It
also allows third party developers and Totally Hip Software to extend
LiveStage Professional by creating new user interfaces and features.
- Work within an intuitive timeline interface to create stunning and
complex interactive movies. The timelime gives users a chronological
view of all tracks and the ability to see all media elements
simultaneously resulting in enhanced workflow and productivity.
- Access QuickTime video and sound compressors enabling developers to
optimize compression of movies for blazingly fast Internet delivery
and take advantage of QuickTime zero bandwidth run-time transitions.

LiveStage Professional will be available at a list price of $699.95 and
LiveStage Standard Edition is priced at $299.95. Both will include WebPainter
3.0 the easiest to use web animation software by Totally Hip and an upgrade to
QuickTime 4 Pro by Apple Computers. All registered users of LiveStage 1.0
Standard Edition prior to the release of LiveStage Professional will get a
discounted upgrade price of $199.95.
For a more in-depth review of the features of LiveStage Professional
visit the Totally Hip Software website at www.totallyhip.com.
Totally Hip Software Inc., founded in 1995, is a developer and marketer
of interactive Web development tools, including its award-winning
LiveStage(TM) and WebPainter(TM) software. The Company is traded on the
Alberta Stock Exchange (Trading Symbol: THW). (C) 1999 Totally Hip Software
Inc. All rights reserved.

The Alberta Stock Exchange has neither approved nor disapproved of the
contents of this press release.

%SEDAR: 00003922E

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