E-Loan has been gearing up to build a MEGA-BRAND in the online world -- that is associated with strong customer loyalty...The head of Marketing and Business Development is a pioneer and helped build the very successful Saturn brand. IMO, he has BIG plans for E-Loan in the online world....This company has some GREAT executive talent. Here is a little background on Joe Kennedy...
<<E-LOAN Lands Saturn Corporation's Marketing Head
Marketing leader for General Motor's $4 billion subsidiary brings fourteen years of brand building experience to Internet mortgage company
Palo Alto, CA -- February 25, 1999 - E-LOAN (www.eloan.com), the Internet-based mortgage company, today announced that Joseph J. Kennedy, Vice President of Sales, Service and Marketing for Saturn Corporation, has joined the company as Senior Vice President of Marketing and Business Development. Kennedy brings to E-LOAN over fourteen years of experience in brand marketing, product planning, and customer service management. Kennedy will be responsible for all aspects of E-LOAN's marketing, strategic partnerships and customer service activities. While E-LOAN has already been recognized for its innovative products and customer focus, Kennedy's appointment -- the latest in a string of senior executive hires -- underscores the company's intention to build a nationally recognized brand and a company culture that reflects E-LOAN's vision and promise to consumers.
Kennedy is credited with developing and steering the highly acclaimed Saturn brand. He was instrumental in leading Saturn to its position as the number one rated automotive retailer for customer satisfaction, as well as the company's coveted position as the fourth best-selling retail car line. Kennedy began at Saturn Corporation in 1985 as a core member of the 40-person start-up team. As the Product Planning Manager, he developed the strategy and plans for the new automotive subsidiary. Prior to its market launch in 1990, Kennedy assumed the role of Director of Marketing and Product Planning for Saturn and continued to rapidly rise through the ranks. Kennedy earned an MBA from Harvard Business School and a BS in Computer Engineering from Princeton University.
"Much as Saturn did for car buyers, E-LOAN has built a company around the vision of creating a unique and superior experience for home loan customers," said Kennedy. "E-LOAN's emphasis on consumers, combined with the chance to be part of the emerging online economy, made the opportunity too good to pass up."
"Joe holds the rare and invaluable belief that the consumer brand and company culture are one, and he turned this into a reality at Saturn," said Chris Larsen, CEO of E-LOAN. "Saturn took a process that some people hate - buying a car - and transformed it from the ground up by building not just a great brand and product, but a whole culture focused on improving the customer experience. That's exactly what we want to do for the mortgage at E-LOAN, and we believe Joe's expertise will help us get there faster."
"We were very impressed with Joe's contribution to Saturn's widely-acclaimed customer relationship strategy, and his success at building a brand that is not only recognized, but loved," said Janina Pawlowski, E-LOAN President. "Like Joe, we recognize that success isn't about discrete mortgage transactions - it's about building lifetime customer relationships supported by exceptional service. This approach is the underpinning of our company mission and the key to our future."
About E-Loan
E-LOAN, Inc. is the leading online mortgage broker. At www.eloan.com, borrowers can compare, apply for and obtain home loans from the nation's leading lenders. E-LOAN saves borrowers as much as 75 percent on brokerage fees through the elimination of unnecessary transaction costs, while providing personalized customer service. After closing a loan, E-LOAN can, at the customer's request, continue to send customized information about new products that become available, helping consumers turn a mortgage into a working financial asset. E-LOAN offers customers 24 hour a day online access to updated information on their loan status through its exclusive E-TrackSM service. E-LOAN is the exclusive mortgage services provider to loan centers on many leading web sites, including Yahoo! and The Motley Fool. The company is headquartered in Palo Alto, CA, with loan processing offices in Dublin, CA. E-LOAN's investment partners include Yahoo!, SOFTBANK, Sequoia Capital, Benchmark Capital and Technology Partners.>>
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