News Release:
July 19, 1999 10:22
AppNet Launches Image Awareness Campaign; Advertising Campaign to Establish Brand as Leader in E-business Market
BETHESDA, Md.--(BUSINESS WIRE)--July 19, 1999--AppNet, Inc., (Nasdaq: APNT), a single-source e-business solutions firm, today launched a national image awareness campaign. The combined interactive and print ad campaign will establish the AppNet brand and reinforce the company's position as a leading provider of one-stop e-business solutions to large and medium companies.
"Today, we're the best kept secret in the industry," said Ken Bajaj, CEO of AppNet, Inc. "E-business requires the integration of strategy consulting, interactive marketing, and Internet technology. This new campaign will raise our awareness in the market place and celebrate the variety of disciplines we bring together for our clients."
The print advertising campaign, developed by Alexandria, VA-based Grafik, debuts this week with ads appearing in The Wall Street Journal, The New York Times, and The Washington Post. The theme of the ads, "e pluribus unum out of many, one," reinforces AppNet's unique ability to provide all the services necessary for a total e-business solution. The print ads will run throughout the year in a variety of business and information technology publications.
The campaign will also incorporate interactive media developed through AppNet's internal interactive agency capabilities. "We want to drive more and more traffic to our web site which will become a primary builder of our customer relationships," added Mr. Bajaj. AppNet will use its own AdMaximize service to instantly track banner ad performance and generate customized reports on click-through, lead generation, and customer registration.
AppNet (Nasdaq: APNT) is a new type of company - a single-source e-business solutions firm. AppNet doesn't over emphasize any one e-business discipline, but understands that interactive marketing is just as important as back-end office integration. AppNet combines strategic consulting, interactive media services, application development, back office systems integration, and e-commerce hosting and outsourcing into powerful e-business solutions for Fortune 1000 companies. Customers include Baxter Healthcare, Ciena, Dial, Ford, GeoCities, Hyundai, K*B Toys, NEC, Norwest, and Unilever. Find more information about AppNet at appnet.com.
CONTACT: Burson-Marsteller
Shoshana Rosenthal
202/530-4550
shoshana_rosenthal@bm.com |
