July 20, 1999 06:26
NextCard(R) Internet Visa(R) and MapQuest.com
Announce Exclusive Marketing Agreement
Leading Internet Visa Teams Up With a Leader in Advanced Mapping Systems
SAN FRANCISCO, July 20 /PRNewswire/ -- NextCard(R) (Nasdaq: NXCD), the
creator of The First True Internet Visa, today announced an exclusive marketing
agreement with MapQuest.com (Nasdaq: MQST), a leader in advanced mapping
systems. Under the terms of the three-year, $4.5 million agreement NextCard
becomes the exclusive credit card sponsor for www.mapquest.com, the second
largest travel site on the Web(1). In addition, NextCard will design special
sweepstakes and promotions specifically for MapQuest.com users.
"NextCard is thrilled to offer customized card products to the over 3 million
MapQuest.com users," said Dan Springer, chief marketing officer at NextCard.
"After extensive testing, we've determined that MapQuest.com is an ideal partner
for reaching the millions of online consumers seeking innovative financial service
online."
"MapQuest.com chose NextCard as a partner because we feel they offer the best
credit card product for Internet users," said Mike Crosson, vice president of
advertising at MapQuest.com. "This new relationship enhances the features offered
on the MapQuest.com site."
NextCard, Inc.
NextCard, Inc., creator of The First True Internet Visa, is considered one the
industry's leading target marketer of consumer credit on the Internet. Since its
launch in December 1997, over 2 million people have applied for the NextCard
Internet Visa, making it one of the premier online credit cards. The Company is a
Top 10 online advertiser and continues to innovate with its Double Rewards
program, complete GoShopping! tools, original PictureCard design, a one-click
digital wallet and exceptional online customer service. NextCard was recently
named a "HOT 100 Company" by Upside Magazine.
MapQuest
MapQuest.com, Inc. is a leader in advanced mapping systems. The Company
launched its popular web site (www.mapquest.com) on February 5, 1996. Today,
MapQuest.com is receiving more than 3.1 million unique visitors monthly to its
consumer web site. MapQuest.com has developed a diverse network of more than
500 business partners, including: Yahoo, Lycos, Infoseek, Excite, AOL Digital
City, CitySearch, Travelocity, Bank of America, MasterCard, Kinko's, Blockbuster,
and Dayton Hudson. The Company has been in operation since 1967.
THE SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES
LITIGATION REFORM ACT OF 1995. Information contained herein as to
NextCard's expectations and goals are forward-looking statements. Actual results
could differ from those projected in these statements due to portfolio
characteristics, economic conditions, competition in the industry and other factors
detailed from time to time in the Company's Securities and Exchange Commission
filings.
NOTE: NextCard is a registered trademark of NextCard, Inc. Visa is a registered
trademark of Visa International Service Corporation.
(1) Source: Nielsen/NetRatings
CONTACT: Michelle DesMarais of NextCard, Inc., 415-836-9792, or
michelle.desmarais@nextcard.com; or Jeff Wolf of MapQuest.com, Inc.,
212-904-0400, or jwolf@mapquest.com.
SOURCE NextCard, Inc.
/CONTACT: Michelle DesMarais of NextCard, Inc., 415-836-9792, or
michelle.desmarais@nextcard.com; or Jeff Wolf of MapQuest.com, Inc.,
212-904-0400, or jwolf@mapquest.com/
/Web site: mapquest.com
/Web site: nextcard.com
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