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Strategies & Market Trends : Value Investing

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To: Wallace Rivers who wrote (7797)	7/20/1999 10:38:00 AM
From: jeffbas	Read Replies (3) of 78470

My previously stated view of greeting card stocks has not changed -- AVOID! As Peter Lynch has said look around you for investment ideas (to buy). He could also have said to look around you for ones to sell. Example, we just celebrated my inlaws wedding anniversary. We provided one card purchased in the store and 2 prepared by my teenagers over the computer. In the past, the kids would have given one store bought card together. Decline in card purchases for this event = 50%, combined with an increase in end user satisfaction - 3 cards versus 2. This is a dreadful combination for the industry.

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