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Technology Stocks : GoTo.com, promising Internet search engine

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To: Mike Fredericks who wrote (428)	7/20/1999 2:47:00 PM
From: Mike Fredericks	of 977

Everyone- Back a couple weeks ago, people were posting here suggesting we each go to Goto and search for "Casino" and click a few banners to add $7 or so to Goto's bottom line. I was/am against that because I think that doing so would be good in the short-term but as the ratio of paying leads to clickthroughs dropped, the advertisers would lower their bids. At the same time, I am very much in favor of everyone here putting the goto search box on their web sites, because (according to my math several posts back) they may pay out 2 cents per clickthrough but they will get almost 3 cents in revenue. So Goto comes out ahead. So, my opinion is that we should each try to promote the goto search box to everyone we know... more goto searches = more traffic = more revenue = higher stock price (for reasons that are much sounder than each of us clicking on casino every day.). This gives us a chance to be proactive in increasing Goto's net value. Anyway, after I had this thought, I did something like this on my web site. Check out holymarket.com (skip the first four items as they probably won't interest you) and you'll see my little pitch for the "Goto" box. I think that a direct pitch like that one will be more effective than the little blue "make money with goto" bit that Goto adds to the affiliate search box. If you get alot of traffic to your site, those 2 cents' really add up. Plus I do all my own web searches on my site :-). Additionally, since I'm a Goto advertiser, I made a pitch about advertising with Goto. Just a thought... figured I'd try to come up with something positive to do on such a down day on the street. -Mike

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