MySoftware Company Extends Reach to Apple's More Than One Million Small Business Macintosh Users
Strategic Alliance Spurs Development of Four New Macintosh Products
July 21, 1999 07:03 AM
PALO ALTO, Calif., July 21 /PRNewswire/ -- MySoftware Company(TM) MYSW , a leader in Internet direct marketing services and software, is developing four popular direct marketing products for small business Macintosh users as part of its continuing support of the Macintosh platform.
The MySoftware Macintosh products will to be announced today at MacWorld New York. MySoftware will be exhibiting in the Small Business Pavilion, where MySoftware will also be showcasing the Macintosh-compatible MyProspects.com(TM) customer lead generation Internet service. MySoftware will develop Macintosh versions of four of its popular, award-winning products for small businesses: MyInvoices(TM), MyLabels(TM), MyMailList(TM), and MyDataBase(TM). The products are expected to ship in the third quarter of 1999.
Apple Computer will actively market MyProspects.com and the new Macintosh products to their small business Macintosh users. In addition to on-line marketing exposure, Apple will promote MySoftware's Macintosh products and services in Apple's regularly distributed E-News letter, and highlight MyProspects.com in the Software Update section of Apple Hot News, located at www.apple/hotnews.com.
"Small businesses depend on the power and reliability of the Power Macintosh G3 and the iMac," said Clent Richardson, Apple's vice president of worldwide developer relations. "Apple is pleased to welcome the new suite of MySoftware products reinforcing the viable business opportunities for developers to cater to small business customers."
"Apple has long been a leader in putting great technology at the fingertips of the small business market," said Susan Andrews, director of channel marketing for MySoftware. "Together, we bring a revolutionary system combining direct marketing software with Internet services to help small business Macintosh users find qualified customer leads and ultimately grow their businesses. We are excited to be extending our offering to Apple's growing customer base of small business professionals."
About MySoftware Company
MySoftware Company(TM), the 9th best performer on all U.S. capital markets in 1998 according to The Wall Street Journal and Barrons, combines powerful software with effective, affordable Internet and annuities solutions to easily turn any PC into a direct marketing powerhouse. MySoftware's Internet services are dedicated to helping businesses find new customers (www.MyProspects.com) and to grow their businesses using the Internet (www.MyeProspects.com and www.GrowMyBusiness.com). MySoftware actively works with some of the world's best-known companies to provide Internet direct marketing solutions for their small business customers. More information on MySoftware and its alliances and products is available at www.MySoftware.com.
SOURCE MySoftware Company
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