TMCS news>>> Ticketmaster Online-CitySearch Announces Major Partnerships in Atlanta
Radio, Print and Business Association Alliances Provide Atlanta's Online Audience a Single Source of Information for Going Out and Getting Things Done
PASADENA, Calif., and ATLANTA, July 21 /PRNewswire/ -- Ticketmaster Online-CitySearch, Inc. (Nasdaq: TMCS) has announced a series of major marketing and promotional partnerships designed to provide the best information possible to the rapidly growing online Atlanta audience. Through these strategic alliances with radio stations, print publications, business associations and the Metropolitan Atlanta Rapid Transit Agency, the TMCS site, (www.atlanta.citysearch.com) will provide its users with up-to-the minute coverage on aspects of life in Atlanta and provide its customers with a large, multifaceted promotional network.
"We are excited to be working with such a broad array of partners," said Mandy Haywood, General Manager of CitySearch Atlanta. "These relationships will help to make CitySearch.com the best source of information for Atlanta residents and visitors for going out and getting things done online."
The partnerships include:
- Atlanta Magazine - CitySearch will build and host an online presence for Atlanta Magazine and will collaborate on local promotions and special events.
- WQXI 790 The Zone - CitySearch will provide content for this hot sports talk radio station and will revamp and host a new Web site for The Zone. On-air personality Steak Shapiro will refer to CitySearch's online editorial content and event listings during live radio shows.
- WKLS 96 Rock- CitySearch will provide local content for the recently launched and re-vamped 96 Rock web site. Of particular interest to 96 Rock was CitySearch's local restaurant, music and movie content.
- Atlanta Parent - CitySearch will build a Web site for this free monthly print publication, which will link to a broad range of family-related content. The two partners will also produce a weekly, kids and family email newsletter with event listings and other relevant information.
- Metropolitan Atlanta Rapid Transit Agency (MARTA) - CitySearch will integrate maps and directions about Atlanta's rapid transit system into its online database. This content will allow CitySearch users to utilize MARTA for music events, arts performances, sports events and shopping. CitySearch will also begin an advertising campaign in MARTA stations in July that will run through December. Additionally, CitySearch will serve as the sponsor for both a weekly and monthly TransCard series.
- The Atlanta Convention and Visitors Bureau - CitySearch will serve as the official online partner of Atlanta's main tourism agency, providing an exclusive marketing package for Atlanta CVB Members.
- Atlanta Restaurant Marketing Association - CitySearch will build and host a Web site for the trade association of Atlanta's dynamic and highly regarded dining industry. The site will highlight each ARMA member and will allow members to sell their gift certificates online. CitySearch and the ARMA will also offer an exclusive online marketing package to ARMA members.
- Atlanta Metropolitan Publishing - CitySearch will develop an online balloting form for the Atlanta Tourism Awards, an event developed by Atlanta Metropolitan Publishing.
"CitySearch was a natural partner for us," said WQXI 790 The Zone President and General Manager Andrew Saltzman. "CitySearch's up-to-the minute content, excellent technology and transactional capabilities are just what our listeners want for all of their local entertainment needs." "We are thrilled to partner with CitySearch and already are reaping the benefits for our readers" says Susie Love, Atlanta Magazine publisher. "Together, we are the ultimate where to go, what to do in Atlanta resource."
CitySearch has a long list of credits, including PC Magazine's "Editor's Choice" Award for Web Regional Guides, the 1998 "Webby" Award for best travel Web site, and a 1999 ranking by Brill's Content magazine as the "best overall city guide."
About Ticketmaster Online-CitySearch (TMCS)
Ticketmaster Online-CitySearch, Inc. (Nasdaq: TMCS) is a leading provider of practical tools for living that help make the Internet an indispensable part of people's everyday lives. TMCS' family of Web sites includes CitySearch city guides (www.citysearch.com), Ticketmaster Online (www.ticketmaster.com), CityAuction (www.cityauction.com), Match.Com (www.match.com) and LiveDaily (www.livedaily.com). TMCS has also agreed to add One & Only Network (www.oneandonly.com ) to the TMCS family later this summer. Combined, these Web sites guide and facilitate widespread local transactions and help people save time and money at the local level. TMCS is located in Pasadena, California.
Ticketmaster Online-CitySearch is the owner or licensee of its name and logo trademarks and service marks. All other trademarks and trade names are the property of their respective owners.
For More Information:
Nancy Scott Lyon, Ticketmaster Online-CitySearch, +1-626-660-2530; nancy-lyon@citysearch.com or Sara Strickland, Ticketmaster Online-CitySearch, +1-626-660-2758; sara@citysearch.com.
Visit Ticketmaster Online-CitySearch on the World Wide Web at www.citysearch.com, www.ticketmaster.com, www.cityauction.com, www.match.com, www.livedaily.com and www.oneandonly.com. Ticketmaster Online-CitySearch corporate headquarters is located at 790 East Colorado Boulevard - Suite 200, Pasadena, California.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
This press release contains forward-looking statements about Ticketmaster Online-CitySearch, Inc. (the "Company"), including those concerning its future product plans. These forward-looking statements involve risks and uncertainties. The Company's actual results could differ materially from these statements. Among the risks and uncertainties that could adversely affect the Company's actual results are: the limited operating history and early development stage of the Company; the absence of history of Ticketmaster Online as an independent company; the Company's lack of profitability and anticipation of continued losses; the Company's dependence on its relationship with Ticketmaster Corporation; control of the Company by USA Networks, Inc.; the potential for conflicts of interest; the fact that the license agreement between USA Networks, Ticketmaster Corporation and the Company is subject to certain limitations that are contained therein; possible future sales of the Company's securities by USA Networks, Inc.; company integration risks; the Company's dependence on increased ticket sales; the Company's future capital needs and the uncertainty of additional financing; the unpredictability and potential fluctuations in future revenues and operating results. Investors are encouraged to read the risks and uncertainties detailed in the Company's filing with the Securities and Exchange Commission on Form S-1.
SOURCE Ticketmaster Online-CitySearch, Inc.
CO: Ticketmaster Online-CitySearch, Inc.
ST: California, Georgia
IN: ENT
SU: LIC
07/21/99 08:02 EDT prnewswire.com
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