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Microcap & Penny Stocks : EYPI: Endless Youth - Successful Infomercial Marketing

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To: Cytotekk who wrote (7)7/21/1999 10:49:00 AM
From: CIMA  Read Replies (1) of 66
 
Thursday July 8, 1:08 pm Eastern Time
Company Press Release
SOURCE: Endless Youth Products, Inc.

Endless Youth Revenues Continue To Grow, E-Commerce Affiliations Developed

LAS VEGAS, July 8 /PRNewswire/ -- Endless Youth Products, Inc. (OTC Bulletin Board: EYPI - news). The Company has completed its filing with the Securities and Exchange Commission to register as a reporting corporation under the Securities Exchange Act of 1934. ''Our third quarter was very strong with gross sales revenue of $3,500,000 from the national broadcasts of the Endless Youth Anti-Aging System vitamin infomercial. Our final quarter gross revenues will surpass $4,000,000,'' added Neal K. Wallach, Endless Youth President and Chief Executive Officer. ''We have, also, achieved a profit in the third and fourth quarters.''

An infomercial to market the Company's next product focused on the anti-aging market, Le Solution Derma System, shall complete production the first week of August. Le Solution is a highly innovative skin care device developed by Endless Youth to provide long-lasting skin improvement. ''The business potential for the Le Solution device and skin care product line is significant. With a successful infomercial broadcast the product shall be marketed in both direct response and retail store segments, domestically and internationally,'' provided Wallach. ''We are, also, fortunate to join forces with one of the foremost names in the skin care industry to develop our proprietary skin care product line that is incorporated into the operation of the Le Solution device. This is a very unique skin care system that is not available anywhere.''

According to Mr. Wallach, ''The national broadcasts of the vitamin program have already created consumer awareness of the Endless Youth brand name. As these broadcast programs create millions of new customer impressions, and new anti-aging products are introduced with similar success, we believe a powerful brand name is being created that the Company plans to leverage into additional marketing channels, including on-line and retail sales, as well as potential licensing arrangements.

''From interested consumers who viewed our vitamin program broadcasts the Company has attracted large unique visitor traffic to the Web site for Endless Youth (www.endlessyouth.com) which is now under extensive reconstruction. We realized that the brand name of Endless Youth was easily recalled by consumers, upon viewing the broadcast programs, who later would visit our Internet site for information. This showed us that our potential e-commerce business is genuine and substantial for the sale of branded, proprietary products,'' emphasized Wallach.

''Unlike many other health sites, such as www.drkoop.com, www.webMD.com, www.planetrx.com, we are developing a new highly focused e-commerce site where we will sell only proprietary Endless Youth branded products in the health and skin care categories. We will not sell items that have simply become commodities on hundreds of sites. www.endlessyouth.com shall be responsive to the needs of the user and guide them to their specific anti-aging health and skincare needs. We will provide unique content and are being diligent to keep our focus on the anti-aging category for the aging baby boomer,'' stated Wallach.

''We have joined forces with companies devoted to anti-aging that bring decades of experience to our products. Furthermore, unlike other e-commerce sites, the Company without additional marketing costs will maximize the use of our infomercial broadcasts to drive traffic to www.endlessyouth.com at the same time that we are selling products to customers through such broadcast programs. We are, also, fortunate that the Endless Youth brand name lends itself to innovative marketing sponsorships to create consumer awareness of www.endlessyouth.com as the 'Internet's Anti-Aging Source.'''

Endless Youth Products, Inc., founded in 1996, is engaged in the business of developing, marketing and distributing health and personal care products for an aging consumer market. Information on Endless Youth can be found at the Company Internet site, www.endlessyouth.com. Additional information can be requested by sending an e-mail to info@endlessyouth.com .

The statements in this press release may contain forward looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Exchange Act of 1934 and are subject to the safe harbor created by these sections. Actual results could differ materially from those described herein as a result of certain factors and circumstances.

For further information, please contact Andrew Rockandel of IRC, The Investor Relations Company Limited.

Toll-free: 888-801-0005,
E-mail: corp@portal.ca

SOURCE: Endless Youth Products, Inc.

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