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Strategies & Market Trends : LB'S STOCK WATCH..

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To: Investor Clouseau who wrote (247)7/21/1999 11:56:00 AM
From: joepcf   of 269
 
LCSG has been moving up nicely the last couple of days. More news today and rumors of more on the way.....

Wednesday June 23, 8:00 am Eastern Time
Company Press Release
LCS Golf Forms Agreement With ConsumerNet
NEW YORK--(BUSINESS WIRE)--June 23, 1999--LCS Golf (OTC BB:LCSG - news) is pleased to announce that it has formed a compiled database agreement with ConsumerNet.

ConsumerNet (www.consumernet.com) is a Red Bank, N.J.-based provider of direct marketing and internet database management solutions.

Under the terms of the agreement, ConsumerNet will manage and market the 4.2 million golfer database that LCS Golf's wholly-owned subsidiary of Golf Promo, Inc has amassed as part of the ConsumerNet Alliance; an anonymous, compiled file of internet consumers. With ConsumerNet's database management system, LCS Golf will be able to segment their database into more than 20 preference and demographic categories including age, gender, and zip code. LCS will earn substantial revenues as a result of the solicitation and use of this database.

About ConsumerNet

As a forerunner in permission marketing, ConsumerNet has garnered a significant competitive advantage in acquiring, managing and marketing consumer preference information from both online and offline data sources. Its distinguished list of partners includes, Fox Interactive, Columbia Tristar Home Video, SonicNet, GameSpot, Spinner.com, DVD Flix, and United Media, as well as, over 170 data use clients, including Buy.com, Amazon.com and Cyberian Outpost.

Commenting on the new agreement with LCS Golf, Paul Chachko, CEO of ConsumerNet, stated, ''LCS has an extremely large and highly valuable database within a tremendously coveted market, i.e. golf enthusiasts which includes substantial demographic information. We currently have strong demand from various clients for this database. We look forward to working closely with LCS Golf in building a long-term and mutually profitable relationship.''

Alex Bruni, Chief Operating Officer of LCS Golf said, ''As evidenced by this agreement with ConsumerNet, our ongoing effort of building the largest database of golfers is beginning to pay off handsomely. ConsumerNet has some of the most knowledgeable and capable people in the industry. I am confident that this relationship will be very rewarding for both LCS and ConsumerNet.''

LCS Golf encourages everyone to visit their three web sites www.lcsgolf.com, www.golfuniverse.com and www.playgolfnow.com

LCS Golf is a holding company that intends on taking advantage of opportunities in the golf and golf-related industries. In the last 10 months, the Company has completed four strategic acquisitions including GolfUniverse.com, Mister B III, Play Golf Now and Golf Promo, Inc.

The Private Securities Litigation Reform Act of 1995 provides a ''safe harbor'' for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made or to be made by LCS) contains statements that are forward-looking, such as statements relating to the future anticipated direction of the golf industry, plans for future expansion, various business development activities, planned capital expenditures, future funding sources, anticipated sales growth and potential contracts. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of LCS. These risks and uncertainties include, but are not limited to, those relating to development and expansion activities, dependence on existing management, financing activities, domestic and global economic conditions, changes in federal or state tax laws and market competition factors.

--------------------------------------------------------------------------------
Contact:

LCS Golf
Alon D. Kutai, 858/793-1280
itham@aol.c
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