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Non-Tech : E*Trade (NYSE:ET)

ET 16.51

-0.8%

3:59 PM EST

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To: ecommerceman who wrote (7732)	7/22/1999 11:29:00 AM
From: WallStBum	Read Replies (1) of 13953

Merrill will still be very sensitive to the cannibalisation factor (if that's a word) of their human brokers. They're also going to have to find their way with the oversight issue, that is how will they "manage" their clients money with clients having some degree of power over their account. What if there's a mistake in the order and the client buys 10,000 shares rather than 1,000. It just really seems like MER will have quite a learning curve here and I don't think there will be much threat from them to EGRP. I mean E*Trade wants $1,000 to open a non-margin account. I'd be embarrassed to open an account at Merrill with $1,000. (g) I could be nuts too. Maybe MER will revolutionize the industry. But it doesn't seem like that is their intention. I just don't see them having a great deal of influence on EGRP and EGRP average client. dax

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