<Will AMZN dominate? > GST, yes. Toys are something of a commodity product, so the product category will benefit amzn's warehousing infrastructure and order-fulfillment strengths. It will also play off amzn's strong brand, better known than etys.
And there is still the convenience factor. Last xmas I went first to etys, and then to others (local toy shop, etc.). This xmas, I will go to amzn first, then etys, then local toy shop, if at all necessary. Why? Because amzn is closer to one-stop shopping for xmas gift-giving, be it books, cd's, videos, toys or electronics. |