GoTo.com, promising Internet search engine Message Board

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Technology Stocks : GoTo.com, promising Internet search engine

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To: Mike Fredericks who wrote (438)	7/23/1999 1:19:00 AM
From: Howard Hoffman	of 977

GoTo may also be winning by getting more new customers who use GoTo more than the one time they click on an affiliate's button. Besides, your calculation is only an estimate. With all of the search engines out there, GoTo needs to generate all of the new users they can. I'll bet that the 3 cents is a lot cheaper than TV advertising. And the results are more trackable.

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