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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 251.64-1.0%11:55 AM EST
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To: Lizzie Tudor who wrote (69091)7/23/1999 2:12:00 AM
From: Dwight E. Karlsen  Read Replies (2) of 164684
 
>Because the good news was pretty good (not universal, ok) and we
tanked. So now what.

Now holders of AMZN hold on until the value investors decide the shares are rationally priced to reflect the issues facing AMZN:
1) Do they ever plan on turning a profit, and if so, how?
2) How do they really differentiate themselves from the competition?
3) Do they have any game plan for developing the Amazon name into one that is a genuine brand, like Nike or Coca-Cola? I know that's an immense proposition, but it must be tackled: K-Mart has stores and warehouses all across the land, and yet, shopping at K-Mart is as dry and unhip as gassing up your car at the corner chain-store filling station.

In the end, Amazon has to be more than retailer peddling commodity products with razor thin margins. The "convenience" plug doesn't go very far towards building a brand that people want to buy.

I'd be "shocked and grateful", if Bezos would have a good think on this particular issue. The stock price has been phenomenal, even legendary. But that doesn't make a brand with staying power. So what will it be? Why will I be drawn to buy products at Amazon??? Until Bezos decides on some answers, I have to wonder why I should want to buy the stock.
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