GoTo.com, promising Internet search engine Message Board

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Technology Stocks : GoTo.com, promising Internet search engine

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To: Liren Chen who wrote (456)	7/24/1999 7:18:00 PM
From: Mike Fredericks	of 977

AltaVista ends paid search practice, GOTO will too! GOTO's business model doesn't work! I have to disagree with you. The two have very little to do with each other. Altavista always claimed to be an objective search engine. Then they went ahead and auctioned only the top two slots for only certain search terms. They caught alot of flak because they were no longer objective, and they didn't use the Goto method of auctioning off all search terms and as many people can bid on each as want to. The coolest thing about goto is that little guys can advertise too... go to GoTo and search for "Seraphim Classics". I'll be in the top 2. No way could I advertise on Altavista. Additionally, GoTo used this business model from the beginning and people know what they're getting, and the user satisfaction reports all show that GoTo is well-liked by people who use it. Enough people are using it that the bids for some search terms ("Casino" for example) keep running up - Casino bids have doubled in the last 2 months. There is actually good news in the Altavista model - with Altavista gone only GoTo has a pay-for-ranking model right now. Being one of a kind has its advantages... -Mike

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