..and on the 7th day ... Varsha Rao & Mariam Naficy created 'eve.com'
www1.eve.com
eve.com
Who would have thought that the New York City housing crunch could actually be a beautiful thing?
eve.com co-founders and co-Presidents Mariam Naficy and Varsha Rao met when Mariam was searching for a place in the Big Apple. As luck would have it, a room in Varsha's apartment opened up, and Mariam moved in. The two spent the next year toiling in the high-stress and long hours of investment banking. As busy professional women, they found it difficult to get to a department store to restock their favorite beauty products, and nearly impossible to check out the latest offerings from the smaller, "makeup-artist" brands that were continually cropping up. Discovering that they were not alone in their frustration, the concept behind eve.com was born.
Since every other woman they knew wanted the same "instant gratification" when it came to her cosmetics shopping, Mariam and Varsha decided to find a name that transcends age and racial boundaries, a name that had personality. And so, eve was born.
"We loved the name, but found out that the address - eve.com - already belonged to a six-year-old girl in Virginia," recalled Mariam Naficy. "So, we always thought of it as a name that we couldn't have." That was until they teamed with idealab!.
After putting together a business prospectus, Mariam and Varsha landed a coveted meeting with Bill Gross, founder and Chairman of idealab!, a venture capital firm with an incredible track record for nurturing successful Internet commerce and entertainment companies. After just a 90-minute meeting, Bill Gross had all the information he needed. He decided that the idea was such a winner that he made Mariam and Varsha an offer the next day.
The rest, as they say, is history.
eve.com has changed the way women everywhere shop for cosmetics. It is the first company created exclusively to offer an array of prestige beauty products on the web. Tailored to the rapidly growing audience of educated female Internet users, eve.com is poised to become the leading destination for online shoppers to explore and purchase the finest makeup, face and body treatments, fragrances, bath and aromatherapy products, and cosmetic tools.
eve.com is financed by idealab!, a respected e-commerce developer with strategic relationships in the cosmetics, entertainment and media fields. As a member of the idealab! family, which includes eToys, WeddingChannel, and CitySearch, eve.com is superbly positioned to dominate the burgeoning on-line cosmetics and personal care market - projected to reach $1 billion by 2003. Board members include Marleen McDaniel, the CEO of Women.com, the largest online community of women.
The Company.
eve.com is based in San Francisco and is financed by idealab!, Menlo Ventures, and Charter Venture Capital. We are a privately held company.
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