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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 226.29-1.7%11:05 AM EST

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To: Glenn D. Rudolph who wrote (69542)7/25/1999 11:07:00 PM
From: Dwight E. Karlsen  Read Replies (1) of 164684
 
It is the sparkle that varies due to lots of aspects of each diamond.

There you go. How can you reproduce the sparkle on the internet? The answer is, you can't accurately do it. I'm willing to let the commodity issue rest, as it is a topic that is a subjective issue, with the value of a particular brand being in the eye of the buyer. I would agree that Amazon has established a valuable brand in regards to its book selling business, at least value in the eyes of buyers. The sales numbers (along with lots and lots of publicity) seem to spell that out.

Perhaps Amazon can leverage some of that brand recognition into many other areas, but I think they should be pickier than they are with what they associate themselves with. I wouldn't boast of buying my pet food at Amazon, for example. Likewise, it's a mistake for Starbucks to dilute (pollute) their brand if they tried to sell dishwasher detergent.
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