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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 230.27

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To: Glenn D. Rudolph who wrote (69542)	7/25/1999 11:16:00 PM
From: GST	Read Replies (2) of 164684

Glenn -- Last month I was in a store in Harajuku looking at watches with a Japanese women. I looked around the store and pointed to a display case and asked her opinion about the watches sealed in a display case. Her answer? Nobody will buy those watches. I was puzzled and asked why. Her answer? You can't touch them. I had not even noticed till then, but all the watches except the ones I pointed to were hanging from displays that allow you to walk about and handle them -- and sure enough, that is exactly what people were doing. I thought, why do you need to touch a watch to buy it -- but that is exactly what was needed. The exceptions? I once mentioned the watch running on internet time as an example -- ordered by a Japanese friend of mine from Swatch. The point? A whole lot of e-commerce speculates about consumer behavior that is very, very difficult to anticipate.

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