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News article received, Monday, July 26, 1999 4:50:38 PM EST
LCS Golf Creates Marketing Alliance With Golf and Travel Magazine; Expects Over $2 Million in Advertising Revenues Over the Next 12 Months
NEW YORK, Jul 26, 1999 (BUSINESS WIRE via COMTEX) -- LCS Golf (OTC BB: LCSG) is pleased to announce that it signed an exclusive jointmarketing agreement with Golf and Travel Magazine. Under the terms of the new alliance, an online Golf newsletter will be created and distributed to 2 million people with the LCS Golf golfer database.
The newsletter's content will be provided by Golf and Travel Magazine. It will contain detailed, value-added information and entertaining articles on premiere golf resort and vacation destinations all over the world. The selling of advertising space will be done by both GolfUniverse.com as well as New York-based 24/7 Media. Based on the analysis of GolfUniverse.com, 24/7 Media and Golf and Travel Magazine, LCS estimates monthly revenue to exceed $250,000. Distribution of the new online golf newsletter is expected to begin on September 1, 1999.
LCS Golf will earn 100% of the revenues derived from advertising sales. Golf and Travel Magazine will benefit from the distribution of the online newsletter by stimulating interest for its publication.
Golf and Travel Magazine is part of the Golfweek Group, a New York City-based golf media group which includes, Golfweek Magazine, Golfweek.com, Golfweek's Strictly Business and Golfweek's Superintendant News.
Commenting on the newest alliance, LCS Golf President and CEO Dr. Michael Mitchell stated, "We are extremely enthusiastic about our newest relationship with Golf and Travel Magazine. Golf and Travel Magazine is a publication that has cache and an excellent reputation within the golf media industry. This is another win/win alliance where we are able to leverage our invaluable 4 million golfer database."
LCS Golf is a holding company that intends on taking advantage of opportunities in the golf and golf-related industries. In the last 12 months, the Company has completed four strategic acquisitions including GolfUniverse.com, Mister B III, Play Golf Now and Golf Promo, Inc.
The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made or to be made by LCS) contains statements that are forward-looking, such as statements relating to the future anticipated direction of the golf industry, plans for future expansion, various business development activities, planned capital expenditures, future funding sources, anticipated sales growth and potential contracts. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of LCS. These risks and uncertainties include, but are not limited to, those relating to development and expansion activities, dependence on existing management, financing activities, domestic and global economic conditions, changes in federal or state tax laws and market competition factors.
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