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Technology Stocks : Loral Space & Communications

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To: yihsuen who wrote (6522)7/26/1999 11:18:00 PM
From: Drew Williams  Read Replies (1) of 10852
 
No, GlobalStar does not need to waste millions of dollars on television advertising like Iridium did. This is not a mass market product and should not be marketed like soap.

At least in the United States, GlobalStar's market is professional travelers and early-adopter techno weenies like me. Most of us already know about it.

What we need is marketing, not advertising. They are not the same thing by a long shot. Ask Iridium.
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