sportcut.com PR is out. Looks very aggressive & confident. Good names involved, too.
biz.yahoo.com
Tuesday July 27, 8:31 am Eastern Time
Company Press Release
Worldwide Entertainment & Sports Forms Internet Subsidiary to Launch Sportcut.com
Sportcut.com, a Cutting Edge Internet Sports Site, Names CEO & COO
NEW YORK--(BUSINESS WIRE)--July 27, 1999--Worldwide Entertainment & Sports Corp. (NASDAQ:WWES - news) today announced that it has formed an Internet subsidiary, Sportcut.com, Inc. and has put in place a senior management team with significant Internet experience to lead the business.
Sportcut.com (www.sportcut.com) is a unique sports website that ''flanks'' the current market leaders through a combination of content and e-commerce. Sportcut.com will leverage the excitement and fan interest related to the thrilling world of sports by providing them access to the activities and lifestyles of professional athletes and sports agents. Specifically, Sportcut.com will focus on the business and entertainment value of sports, while cultivating the growing trend of athlete as celebrity. By utilizing the content and expertise of a variety of sports figures, professional leagues, and other sports entities, Sportcut.com will occupy a differentiated, unparalleled space in the market.
Sportcut.com creates a total sports experience by delivering the site on the users' terms. The fan has access to the insider news and online games they crave while being part of a sporting community offering unparalleled sports experiences, merchandise and unique memorabilia. Sportcut.com is expected to launch in October, 1999 and will continue to evolve with new offers through the year 2000.
Sportcut.com will leverage the activities of WWES' core business and will take advantage of the synergies that exist between the two entities. WWES' success in attracting top quality athletes has created an extremely valuable asset that Sportcut.com will leverage against a considerable online opportunity. Sportcut.com will gain access to the world behind the world of sports through WWES whose clients include professional athletes in boxing, football and motorsports. The daily activities of WWES allow Sportcut.com a unique insight into the world of sports, the business of sports, access to athletes, and exciting strategic alliances.
R. Michael Bermeo has been named Chief Executive Officer of Sportcut.com. Mr. Bermeo is a founding principal in Bsquared Communications, Inc, a strategic marketing and technology firm focused in the new media realm. Under the leadership of Mr. Bermeo, Bsquared has developed a flourishing marketing, technology, and Internet practice with a significant client base in the telecommunications, media & entertainment, healthcare, and technology verticals.
Mr. Bermeo commented, ''We will take full advantage of the relationship that exists between WWES and Sportcut.com. WWES will compliment the site by assisting with critical content and relationships that will only enhance and differentiate the Sportcut.com brand.''
Mr. Bermeo continued, ''Our fall launch date offers Sportcut.com an exciting opportunity to establish key user relationships during the Major League Baseball playoffs, the 1999 NFL Football season, and for the holiday season. We plan to take full advantage of significant promotional events in partnership with WWES to create e-commerce transactions.''
Mr. Scott Brown has joined Sportcut.com as Chief Operating Officer. Formerly Vice President of Operations at Paramount Advertiser Services, Mr. Brown has significant experience in the media and entertainment industries. Beyond operations, Mr. Brown will focus his efforts on marketing as well as media planning and buying.
Mr. Brown commented, ''Sportcut.com will focus on marketing and brand building while seeking to establish effective and empowering one to one relationships with its users. By doing so, Sportcut.com will deliver an ever more compelling user experience.''
Worldwide Entertainment & Sports' President and CEO, Marc Roberts, commented, ''The Sportcut.com management team offers WWES shareholders an outstanding opportunity to participate in the burgeoning Internet marketplace.'' About Sportcut.com
Sportcut.com, Inc. will combine content and e-commerce to create an online sports environment that delivers cutting edge information and exciting e-commerce opportunities for users. The Company intends to capitalize on the growing trend in online sports fans. According to Intelliquest, 88 percent of Americans are sports fans and more than half of all online users seek sports information via the Internet.
Sportcut.com is a provocative view of sports, one that takes the user behind the scenes to become a part of the world of sports. As users are drawn to the site, Sportcut.com will become a top-of-mind destination for sports merchandise and memorabilia. Users will come to Sportcut.com for the total sports experience, and visit the store or auction to recreate that experience. The combined facets of the site form the basis of the Sportcut.com community, built with the serious sports fan in mind.
Sportcut.com will combine five major areas of interactivity that include original content, interactive games, a robust fan community, an online store and auction. The site will be tied together through an exciting e-currency whereby users earn through participation. The e-currency can then be redeemed for any products at any time. About Worldwide Entertainment & Sports, Inc.
Worldwide Entertainment & Sports provides management, marketing and commercial endorsement agency services to various entertainment and sports entities. Its clients include professional athletes in boxing, football and motorsports. Worldwide Entertainment & Sports is on the World Wide Web at www.wwentertainment.com. This release contains forward looking statements which are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Words such as ''will'' or ''should'' and similar expressions reflecting something other than historical fact are intended to identify such statements. These forward looking statements involve a number of risks and uncertainties, including, but not limited to: the success and achievement of the athletes managed by the Company; demand for their services; the ability of the company to attract additional clients; the effect of the Company's accounting policies; and other risk factors detailed in the Company's filings with the Securities and Exchange Commission.
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Contact:
Sportcut.com
Rachel Pickett
Marketing Manager
973/509-9400
or
Lippert/Heilshorn and Associates
Keith Lippert/Vince Daniels
212/838-3777 |
